The brown bean has created fortunes for some and subsistence for many. The bean is coffee, a hugely popular beverage. The annual consumption in the U.S. was over nine pounds per person in 2003. As you enjoy your cup of joe, it is helpful to know some facts of its origin. This seemingly small choice can make the difference if the grower can maintain a reasonable standard of living or has to grow the crop and receive virtually none of the bounty.

Black Gold is a highly regarded documentary about coffee and trade. It highlights the farmers and their daily struggles in seeking a fair price for their crop. (trailer) Not everyone agrees with the points that the film makes. However, it is eye-opening and allows you to glimpse just what it takes for you to have that cup of coffee. I saw this when it aired on PBS, it was enlightening.
Coffee Choices

Organic

Coffee, is heavily sprayed with pesticides. DDT is one of the pesticides used. Banned in the U.S., its use is common on coffee plants. Buying organic helps to reduce that toxic burden in your body.

Shade-Grown

The term does not have a standard definition. It refers to coffee grown under the protection of trees which form a natural canopy. It is the traditional way in which coffee was grown.

Fair Trade

Represents an attempt to pay the farmers fairly for their crop. You may have to search for this in your town or on the internet. Paying a fair price for the coffee crop enables not just the middle men and the retailers to profit, but also the growers.

The next time you decide to sip coffee, consider the journey the coffee took. Your choice can help many people.

photo credit: picture by belle 1988